How does change come about in a capitalist economy? Through our purses of course. This is the point author Diane MacEachern makes in her powerful book Big Green Purse. When we harness the power of our purse - either by buying less or buying green - manufacturers respond. The book offers easy-to-follow, specific information throughout, such as:
- Targeting twenty-five key commodities where your dollars can have the most impact
- Providing standards-based guidelines and "thumbs up/thumbs down" ratings to help you make the shift to eco-friendly products, companies and services.
- Highlighting eco-cheap strategies to help you save money, but still live and shop green
- Revealing phony "greenwashing" marketing techniques you'll want to avoid
- Suggesting simple and quick environmental lifestyle changes you can make regardless of how much money you spend
And now, when you buy this book, Bambeco will plant a tree for you! Bambeco has partnered with
Eco-Libris to plant a tree for every book sold. Your book will come with an Eco-Libris sticker that is your assurance that you are greening the world with every book purchased from Bambeco.
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