bambeco Management Team

Management Team

management team

Susan Aplin

susan aplin

Co-Founder and CEO

The bambeco brand and Susan Aplin cannot be separated. Born of a culmination of a successful career at premium retail brands and a lifelong love for the outdoors, bambeco embodies Susan’s passion for the planet and for making the world better for all who inhabit it.

Susan Aplin

Susan’s career spans 25 years and has included some of the best known and respected premium retail brands in the industry, such as Williams Sonoma, Inc., The Gap, The Sports Authority, and Staples. Her experience encompasses key executive roles in Merchandising, E-Commerce and Catalog, Supply Chain, Operations, and Mergers and Acquisitions.

Affirming her vision and leadership, Susan (and bambeco) have received numerous accolades, including being named as top CEO in 2012 by SmartCEO Brava Awards, bambeco named to Internet Retailer's HOT 100, and nominated for top Luxury Sustainability Brand. In 2012, Maryland Governor Martin O’Malley recognized Susan and bambeco in his State of the State for her great work in Maryland. Susan and bambeco continue to be recognized for measurable contributions to sustainability, innovation, leadership, and philanthropy.

At the helm of bambeco, Susan’s multi-faceted contribution is evidenced in a fluid combination of keen business acumen and creativity. Leading with the mantra of, “changing the world, one room at a time,” Susan shapes all facets of bambeco’s multi-dimensional personality including sustainability principles and messages, driving innovation and sales, customer and e-commerce experience, product development, and investor relations.

Susan attributes her unwavering success and bambeco’s profound acceptance in the marketplace to two distinct “Ah Ha” moments:

In 2002, during a business flight with Williams-Sonoma Founder Chuck Williams, Williams shared, “If you love what you do, the world will fall in love with you.”

In 2008, Susan was standing on a dramatically receding glacier. (see Our Story). What she saw transformed her life and caused the idea to create bambeco.

When she’s not in her eco-chic office Susan can be found enjoying the Chesapeake Bay, cycling, running, hiking or spending time with friends and family and her beloved Boston Terrier, Isla.

“For me, sustainability and environmental stewardship are deeply important. I believe we have a profound responsibility to protect, preserve, and leave the world a better place for generations to come. Changing the world…One Room at a Time is more than producing truly sustainable and stylish products; it is about the cycle of life…a personal and professional commitment centered around a respect for the earth and its resources and the people who inhabit it.”

Carolyn Wapnick

Carolyn Wapnick

Co-founder and Chief Sustainability Officer

With a career spanning more than 30 years in large to early stage companies, Carolyn is best known for leveraging business and new technologies to advance social mission.

Carolyn Wapnick

In partnership with organizations such as NASA, Harvard, Discovery Networks, Comcast, and the US Department of Education, she has led groundbreaking initiatives that changed the way students learn via improved technology and content offerings. She brings that same spirit to driving innovations that allow bambeco to change the way consumers shop for, understand, and purchase environmentally responsible products.

Carolyn’s love for education is matched by her passion for the environment. Pushing this juxtaposition forward is Carolyn’s focus, as bambeco educates and empowers customers to evolve sustainability from a principle into a practical and vibrant way of living through products with purpose.

Carolyn spends as much time as possible outdoors, and loves to hike, kayak, run and bike. She is a marathoner and triathlete, and her newest joy is racing log canoes on the Chesapeake Bay, which is a perfect marriage of speed and water. She loves to work with kids, especially around reading and the outdoors.

Deborah Baldini

Deborah Baldini

Chief Creative Officer

Deborah Baldini

As Chief Creative Officer for bambeco, Deborah is passionate about leading change through innovative and transformative brand experiences. With extensive experience spanning more than 25 years in retail, e-commerce, merchandising, brand management, new business development, and supply chain management for companies such as Levi Strauss & Co., Deborah brings strong leadership in building and leading world-class brands.

Deborah earned her MBA from the Haas School of Business, University of California Berkeley, renowned for its development of innovative leaders and corporate sustainability.

One of Deborah’s greatest joys is spending time outdoors… on the water, in the vineyards, or on the mountaintop and she rarely misses swimming laps each morning before meeting the demands of the day.

“I am inspired by those around me who are changing the world on a daily basis,” shares Deborah. “We can all make a measurable difference in how we choose to edify the world and live on this planet we inhabit.”

Rick Faint

Rick Faint

Chief Financial Officer

Rick Faint

Throughout his career, Rick has built as strong reputation for innovation, leadership, and team building. With extensive experience in mergers and acquisitions, public and private corporate finance, sales and operations technology, and manufacturing, Rick’s senior executive experience is well suited to assist in leading bambeco’s financing initiatives.

Rick’s unmatched background as CFO, leading multiple venture and private equity companies, has honed a rare operational financial depth critical to guiding highly dynamic growth cycles of this leading-edge company.

Rick passion for life also shows up on the basketball court and on the streets as a serial 5k runner.

“This is a rare opportunity to serve as a key executive in a company that is the best in the world at what we do,” shares Rick. “We are the leaders in sustainability, with an unmatched team to transform how people embrace a principle as a lifestyle.”

Sander Eth

Sander Eth

Senior Vice President of Supply Chain

SANDER ETH

Sander is no stranger to Fortune 500 companies. Upon graduating from Tufts University with a degree in Economics, Sander began his career at Staples, Inc. and over the next 24 years served in many facets of the organization as part of a dynamic team instrumental in growing the organization from start up to a Fortune 500 company.

Eager to apply his wide range of supply chain, retail operations, e-commerce, inventory management, and merchandising experience to a new venture, Sander joined bambeco in 2012. His comprehensive supply chain management expertise is instrumental in refining bambeco’s processes.

Sander enjoys cycling, cross-country skiing, hiking, and kayaking. He is passionate about his involvement with Gift of Life Foundation and Cradles to Crayons, which provides the essentials for healthy and happy childhoods for homeless children.

“Being on the forefront of driving real change in carbon reductions across supply chain allows me to intersect my experience throughout my career with a personal passion to improve the environment”, says Sander. “It’s great to work with smart and experienced people, but the real gift is to be surrounded by passionate colleagues.”

Janene Kraft

Janene Kraft

Vice President of Creative

Janene Kraft

As Designer and Storyteller, Janene’s environmental psychology approach has inspired meaningful work with renowned clients, implementing initiatives to engage customers for their world-class retail and destination experiences. Her work has been featured in nationally acclaimed publications and has contributed to the development of major retail destinations throughout North America including the famed Hollywood and Highland Center and Dolby Theatre, home to the Academy Awards.

Uncovering the inherent character of the bambeco brand, Janene is expert in building captivating visual and verbal narratives that inspire, motivate, and make a lasting impression. Through a multi-dimensional platform, Janene’s creative vision at bambeco reaches beyond the product message to not only capture the mind but also captivate the heart to build relationship with customers.

When she’s not working out her brain, Janene is running the hillsides with her Great Dane or off-roading in her jeep with her three sons.

“We have the rare opportunity to inspire real connection,” shares Janene. “Sustainability isn’t only about products but the ability to build trust and prompt authentic conversation about what’s meaningful and relevant in our lives.”

Trevor Legwinski

Trevor Legwinski

Vice President of Marketing and E-Commerce

Trevor Legwinski

For more than a decade, Trevor sharpened his marketing, technology, e-commerce and business strategy expertise with early stage and Fortune 500 retailers before joining bambeco as vice president, marketing and e-commerce. As part of bambeco’s visionary leadership team, Trevor’s extensive knowledge of brand building in an e-commerce economy has been instrumental in launching and building this world-class brand. A graduate of St. Norbert College, Legwinski received a Bachelor of Business Administration in Marketing and a MBA in Marketing and Entrepreneurship from Oregon State University.

When Trevor isn’t biking scenic routes, you can find him in the kitchen, inventing recipes inspired by locally grown foods.

“I’m an explorer at heart,” shares Trevor. “My adventurous spirit drew me to finding this rare opportunity to work with a company that merges the creation of high-quality, beautiful product with a mission to give back and impact the world in a positive way.”