Bambeco Founders and Management Team

About Us

founders and management team

Susan Aplin, Prince William Sound

susan aplin

Susan Aplin is co-founder and CEO of bambeco. Bambeco is Aplin’s brainchild and is the culmination of a successful career at premium retail brands, combined with her lifelong love for the outdoors, passion for the planet and for making the world better for all who inhabit it.

Aplin’s career spans 20 years and has included some of the best known and respected premium retail brands in the industry.  Her experience encompasses key executive roles at Williams Sonoma, Inc., The Gap, The Sports Authority, and Staples.  Affirming her vision and leadership, bambeco was named to Internet Retailer's HOT 100 in 2009.

While at Williams-Sonoma, she was able to combine her love for home décor and design into her role; she was responsible for providing leadership for the company’s $1B direct-to-consumer division for all brands responsible for the company’s future growth.   Charged with redefining and reshaping the DTC division, Aplin played a key role in driving innovation and sales throughout the various lines of business for each of the company’s brands, Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PB Teen, and west elm.

In 2002, during a business flight with Williams-Sonoma Founder Chuck Williams, Aplin and Williams discussed his professional and personal journey to create Williams-Sonoma. During that flight Williams shared the challenges, ah-ha moments and the high points. He told her, “If you love what you do, the world will fall in love with you.” After the three hour conversation, Aplin knew one day that she would combine her professional and personal passions to start a retail brand.

Aplin is no stranger to the start-up and early stage brand arena. She has held senior executive positions at two ventures that merged successfully into larger brands.

In 2012, Maryland Governor Martin O’Malley recognized Aplin and bambeco in his State of the State for her great work in Maryland. Also in 2012, Smart CEO named Aplin to the list of top CEO’s and recognized her for her success, leadership and philanthropy. bambeco’s early success in the marketplace is no surprise to the industry with Aplin at the helm. Aplin plans to change the planet one room at a time.

carolyn wapnick

Carolyn Wapnick,
Prince William Sound

Carolyn Wapnick is co-founder and CTO of bambeco. She brings a strong background in business development, media, cutting-edge technologies, and education.

Wapnick’s career spans more than 25 years in large to early stage companies in the social media, cable telecommunications, and education industries, where she cooked up leading edge technologies and solutions. She has worked for Corporation for Public Broadcasting, NCTA, Live Elements, and VMS. At bambeco, she is the mad scientist behind the technology and is where she acquired the nickname “Lyle” (as in Lyle Lovett) for her hair raising ideas and crazy hair.

Carolyn Wapnick, 2012 Nautica Triathlon supporting Oceana

Wapnick’s passion for the environment is matched by her love for education. For more than 15 years, she worked tirelessly to lead the way to fundamentally change the way students learn by introducing and leveraging groundbreaking technologies and partnering with top organizations such as NASA, Harvard, Discovery Networks, Comcast, and the US Department of Education to improve technology and content offerings. She brings that same passion level to driving innovative developments that allow bambeco to change the way consumers shop and purchase environmentally responsible products.

Wapnick, an avid runner and cyclist, marries her love for sports with environmental causes and organizations she supports.